The marketing has been governed by digital and social media platforms in recent years. The rumor is that print marketing, which have previously ruled the marketing roost, has taken a back seat actually. Print marketing has been regarded as unimportant and dated. But that’s really not the fact.
With creative new technologies constantly evolving and changing, print marketing can be used to take businesses to the next level or to cement them as the very best in their field.
Here we’re large advocates for print marketing. Take a glance at why we suppose Print Marketing is still crucial important:
1. Tangibility – In today’s marketing climate, so much of the work that is made all over the country is obvious. But, emails, tweets and advertisement campaigns are easy to be replaced and forgotten. Physical print work however, has all impressive staying power.
2. Establish your brand – The aesthetic and artistic factors that go into producing print marketing allows a brand to establish what it stands for in the most direct way.
3. Real engagement – There is a huge amount of competition on social and digital platforms. Trying to grasp a potential consumer’s attention can prove an incredibly challenging task, but print marketing can eliminate the competition.
4. Personal – Print marketing allows you to physically give potential consumers a body of work that you have produced.
The rapid rise in brand new technologies and a demand for constant improvement has saturated the marketing industry. But print marketing has never been more important than it is today, especially for our promotional products. According to All Business, 56% of all consumers trust print logo marketing more than any other advertising method.
The chance to make a business or organization feel personal, thoughtful and in touch with their promotional items target demographic is something that print marketing provides that cannot be replicated as easily through a screen. According to Johnston Press, People are 70% more seem to remember businesses seen in print compared to online, this is why we believe that logo print business will always have a solidified place in the marketing industry